Menu
Cart 0

Trending Asian Fashions

What Is Kawaii Style?

Posted by Randal Salars on

What Is Kawaii Style?

Kawaii (かわいい?, [kaw͍aiꜜi], "lovable", "cute", or "adorable"[1]) is the quality of cuteness in the context of Japanese culture.[2][3][4] It has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.[5] The word kawaii originally derives from the phrase 顔映し kao hayushi, which literally means "(one's) face (is) aglow," commonly used to refer to flushing or blushing of the face. The second morpheme is cognate with -bayu in mabayui (眩い or 目映い) "dazzling; glaring, blinding, too bright" (ma- is from 目 me "eye"). Over time, the meaning changed into the modern meaning of "cute",...

Read more →

Sale

Unavailable

Sold Out